News & Analysis for the Beverage Industry
Monster continues to outperform rivals in the energy drink sector; while recent launches Muscle Monster energy shakes, zero calorie Monster Ultra Blue, and the latest variant of 10-calorie line Monster Rehab (tea + pink lemonade + energy), have “exceeded...
BUT CONSUMER EDGE INSIGHT SURVEY SHOWS CHALLENGES FOR BEER
The US beer market is losing ground to spirits and wine among its core consumer groups but fruit-flavored brands such as AB InBev’s Bud Light Lime-a-Rita are attracting new female drinkers into the category.
Boulder Brands believes the future is bright for high pressure processing (HPP) treated fruit juice after snapping up an $8.8m stake in Californian juice brand Suja.
The Americk Group, which has invested over £9m ($14m) in equipment in the last two years, has acquired Systems Labeling Limited, a UK label producer.
DIGITAL DISPATCHES FROM E-BEV 2013, OCTOBER 23-25, DENVER
Anheuser-Busch says Facebook now beats any US broadcast network in terms of consumer reach when marketing brands such as Budweiser and Bud Light, with one key driver rapid smartphone uptake.