Mountain Dew Kickstart generated more than $100m in first year, says PepsiCo
PepsiCo’s new energizing juice drink Mountain Dew Kickstart has generated more than $100m in sales in its first year, bosses at PepsiCo revealed yesterday.
Archives for September 4, 2013
Self-styled 'Pirate' and Coca-Cola Spain chief sparks boycott calls
Coca-Cola Spain president Marcos de Quinto’s Twitter war of words with Catholic group Hasteoir risks triggering demands for a boycott of the firm’s drinks among some Spanish-speaking consumers.
High-end bourbon swing puts spring in Jim Beam’s step
Beam Inc. CEO Matt Shattock is excited by premiumization within the fast-growing bourbon category that will net higher profits for key brands including ‘name on the door’ Jim Beam.
Winning the rat race: Rodents drink Champagne for better brain health
Kings and royalty swear by it as an expensive luxury and now rats do too, as scientists suggest Champagne may combat memory loss linked to aging and brain disorders like dementia in elderly rodents.
‘Never say never’: Coca-Cola Enterprises boss on life beyond beverages
Coca-Cola Enterprises’ CEO says a franchise agreement with Coke prevents rival launches products in the non-alcoholic RTD category, but nothing stops it launching drinks in other sectors.
Does Callebaut's EU flavanol claim add health bite or bark to dark choc's image?
Barry Callebaut's R&D department talks to ConfectioneryNews after winning a blood flow health claim for cocoa flavanols in dark chocolate and cocoa beverages.