Diageo teams up with drinks rivals for water efficiency fight
Diageo says that collaborations with the likes of SAB Miller, Heineken and Coke are helping the beverage industry lessen its impact in water-stressed regions worldwide.
Diageo says that collaborations with the likes of SAB Miller, Heineken and Coke are helping the beverage industry lessen its impact in water-stressed regions worldwide.
It was a dismal summer in the US soft drinks aisles, with dollar sales of diet/low calorie soda plunging 7.1% in the four weeks to August 3 vs the same period last year, while unit sales slumped 6.9%, according to new report from Wells Fargo.
BEVERAGE GIANT CUTS LOSSES AND DROPS ACTION
The Coca-Cola Company today admitted defeat in an 18-month trademark battle that pitted its US Honest Tea brand against a small Australian firm using the same name run by a Sydney mum, but not before putting a private eye on her tail.