Archives for July 7, 2013

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Coca-Cola Life seeks 1+1=3 effect: Packaging guru

By Ben BOUCKLEY

Packaging guru Andrew Streeter tells BeverageDaily.com that Coca-Cola Life’s use of the PlantBottle in tandem with stevia reflects a determined move to give the brand an ‘additional cutting edge’.

Edrington brand The Macallan bucks age-old whisky beliefs

By Fiona Barry

Edrington brand The Macallan has launched a new line of single malts in Canada that it claims marks a significant shift away from traditional thinking that age is whisky’s most important selling point.