News & Analysis for the Beverage Industry
Independent UK brewer Robinsons, which created a real ale in partnership with rock band Iron Maiden, says the band’s ‘Trooper’ beer is already proving a ‘big door opener’ in sales terms.
Research
Even though energy drinks forms the smallest category of soft drink consumption in Asia, one industry research company has hailed it as the most dynamic.
O-I has expanded its strategic alliance with Emhart Glass to supply glass forming machines and parts to all their plants from Q2 this year.
Heineken has signed a JV to produce and sell Heineken beers in Burma (Myanmar), and plans to build a $60m brewery there, following Carlsberg, Coke and Pepsi into the country.
Now that the dust has settled on the health claims submission process we should all be very clear on the rules of engagement. Well kind of, says Nigel Baldwin, chief consultant in Intertek’s European office.