News & Analysis for the Beverage Industry
Beam Inc. revealed yesterday that bourbon brand Maker’s Mark Q1 2013 sales rose 44% due to short-lived plans for an alcohol cut that prompted a sales spike, but is this PR blunder turned marketing masterstroke one brands could intentionally replicate?
Coconut water can make a positive nutritional contribution to the diet if it is used to replace high calorie, non nutritional beverages, according to new research presented the recent Experimental Biology conference in Boston.
Organic food brands should not be afraid of using health claims to market their products, as a new study suggests the two concepts are not as incompatible as the industry may fear.
Novelis has developed aluminium sheet with 90% recycled content enabling beverage can manufacturers the ability to have a product made of 70% recycled material.
While stevia products have boomed in Europe, manufacturers should follow the US trend of blends if growth is to continue, a Mintel analyst says.
San Francisco city attorney Dennis Herrera says he will aggressively litigate Monster’s lawsuit asking a federal judge to halt his investigation into posssible violations of California involved in Monster’s marketing of energy drinks to children.
Seasonal demand improvements are expected in North America and Brazil for paper and packaging but the supply chain in Industrial Packaging remains tight, according to International Paper.