Kraft brings Kool-Aid man into the 21st century with new campaign
Kraft has hired Saatchi & Saatchi New York and VSA Partners of Chicago to give Kool-Aid a “serious makeover”.
Archives for April 14, 2013
Beverage safety
Bottled water catfight exposes China’s reliance on muddled standards
Bottled water producer Nongfu Spring has launched an attack on the company it claims is behind allegations that its product contains more chemicals than are allowed in China’s tap water.
PepsiCo’s ‘unexpected’ discoveries about Reb-D… and why it’s the perfect natural sweetener for diet colas
A patent application filed by PepsiCo reveals some of the more “surprising” properties of Rebaudioside D (Reb-D) - the steviol glycoside claimed to have one of the best sweetness profiles of them all.