News & Analysis for the Beverage Industry
Anheuser Busch’s former director of operations support says he repeatedly complained to senior managers about his belief that the firm was intentionally watering-down drinks to provide less alcohol than advertised.
Packaging firms investment round-up
Four food packaging companies have announced separate manufacturing investments in sites ranging from Asia to the Americas.
Drinks market analysis firm Canadean says that, while it is surprising that a growing number of beverage packages are ‘one trip throwaways’ given environmental concerns, such packaging does offer brands a better image and greater pack design flexibility.
A UK brand that claims to have produced the world’s first pure milk vodka says that sales are growing, with Black Cow vodka now on sale in numerous retail outlets across the UK, including premium department stores.
Consumption of a polyphenol-packed, low-caffeine, Greek coffee could be what is helping the inhabitants of Ikaria to highest rates of longevity in the world, researchers suggest.
The Coca-Cola Company claims to have published the ‘world’s first tastable print ad’ with Middle Eastern print adverts made out of rice paper and infused with the taste of Fanta.
Cola cricket
With the opening of the 2013 edition of the Indian Premier League, PepsiCo is wheeling out its biggest marketing coup to the cricket-crazy public of India.