Archives for March 20, 2013

Candidate for controversy? Heineken admits to ‘unusual’ digital campaign

Heineken acknowledges that its controversial online campaign The Candidate is ‘unusual’ but insists it handled the video’s young participants correctly and did not expose them to undue stress.

BUT MAJOR BRANDS CEO INSISTS ON FIRM'S 'OUTSTANDING PERFORMANCE'

Diageo sues Missouri distributor Major Brands for ‘unacceptable’ performance

Diageo is suing its principal Missouri wines and spirits distributor Major Brands, alleging ‘unacceptable’ performance, but Major CEO Susan McCollum insists her firm has a long record of 'outstanding performance' with the drink's giant's brands.

Heineken creates new 'chief strategy officer' position

Heineken has appointed Chris Barrow to the newly created role of chief strategy officer, where as a member of the firm's executive committee, he will report directly to CEO and chair Jean-Francois van Boxmeer.

Swedish start-up backs pre-loaded satiety proteins

Swedish firm Indevex Biotech is marketing low-GI, protein blends designed to be eaten about 30 minutes before meals to increase satiety.