Archives for February 21, 2013

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The Stella Cidre sensation – Where AB InBev went right: Mintel

By Ben BOUCKLEY

Mintel analyst Chris Wisson tells Ben Bouckley how Anheuser Busch InBev (AB InBev) hit the bull's eye with its £62m Stella Artois Cidre brand in the UK, sucking beer drinkers into a category set for impressive value growth to 2017.

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Doctors hit out at alcohol’s ability to self-regulate

By RJ Whitehead

Accusing Australia’s alcohol industry of being incapable of self-regulation, the Australian Medical Association (AMA) has called on the government to launch an inquiry into alcohol marketing amid what it calls an unprecedented push by the industry to...