Archives for February 21, 2013

FEBRUARY 2013 COMMENT

Weight in gold or waste of space? Celebrity beverage brand ambassadors

Whether it’s the latest starlet bouncing round in a boob tube, or that bad boy musician who swops his rap records for raki, there’s no doubting that celebrity endorsements are big business for the beverage industry

‘Sugar-free’ and ‘diet’ sodas linked to diabetes: Study

Consumption of ‘light’ or ‘diet’ sodas may be linked to an increased risk of developing type 2 diabtes, according to new research.

Australian advertisers

Doctors hit out at alcohol’s ability to self-regulate

Accusing Australia’s alcohol industry of being incapable of self-regulation, the Australian Medical Association (AMA) has called on the government to launch an inquiry into alcohol marketing amid what it calls an unprecedented push by the industry to...

Ultra-fine wheat bran plugs health and can improve texture and structure, says Limagrain

Limagrain Céréales Ingrédients (LCI) has extended its fibre range with a new ultra-fine wheat bran ingredient that it says can improve structure, texture and nutrition in a broad range of food and beverages.

Mexican regulators scrutinize $76m UBS brokered Coca-Cola FEMSA share trade

Mexican authorities are reportedly examining a $76m trade brokered by UBS in Coca-Cola FEMSA shares just hours before the firm announced its acquisition of rival bottler Grupo Yoli on January 17.

The Stella Cidre sensation – Where AB InBev went right: Mintel

Mintel analyst Chris Wisson tells Ben Bouckley how Anheuser Busch InBev (AB InBev) hit the bull's eye with its £62m Stella Artois Cidre brand in the UK, sucking beer drinkers into a category set for impressive value growth to 2017.