Archives for January 16, 2013

HEINEKEN WINNING VOLUME AT EXPENSE OF MARGIN IN RUSSIA: ANALYST

‘Goodnight Vienna’: Heineken confirms CEE leadership move to drive growth

Heineken has confirmed to BeverageDaily.com that it will move its Central and Eastern European (CEE) leadership team from Vienna to Amsterdam this summer, to better drive regional growth.

COMING TOGETHER OR FALLING APART? COKE'S ANTI-OBESITY ADVERT DIVIDES OPINION

Academic Nestle slams Coke for ‘astonishing chutzpah’ on obesity

Leading food nutrition academic Marion Nestle tells BeverageDaily.com that she considers Coke’s new anti-obesity advertising drive ‘Coming Together’ an ‘astonishing act of chutzpah’.

Dr Pepper extends TEN calorie crusade in ‘uncharted’ US soda space

Dr Pepper Snapple (DPS) is extending its TEN soda platform by introducing low calorie versions of five of its top soft drinks brands this month, and insists that Dr Pepper TEN is sustaining strong trial and repeat purchase rates.

DAWN report on energy drinks and ER visits: Correlation is not causation, but ‘something is going on here’

A new report on drug-related Emergency Room (ER) visits has raised fresh questions over the safety of energy drinks, but has been criticized by beverage makers for drawing conclusions that are not supported by the data.