Mexican energy drinks regulations could stunt innovation - Euromonitor
Strict Mexican government taxes and regulations on the sale of energy drinks could discourage new brands entering the market, Euromonitor has claimed.
Strict Mexican government taxes and regulations on the sale of energy drinks could discourage new brands entering the market, Euromonitor has claimed.
DISPATCHES FROM INTERBEV 2012, LAS VEGAS
Cott Beverages VP of marketing, Jon Biller, tells BeverageDaily.com that his firm often 'fast follows' where big brands lead, but that retailers are now demanding innovation, as evidenced by a recent first to market launch.
The PET Resin Association (PETRA) has launched a model to evaluate resin variations in terms of likely market presence and impact on the quality of recycled polyethylene terephthalate (PET).