The Joy of Six: Heineken’s ‘compelling’ rationale for APB buy
After Heineken successfully netted Asia Pacific Breweries (APB), CEO and chair Jean-François van Boxmeer told investors that there were ‘six key reasons’ why the capture was compelling.
Archives for October 4, 2012
‘Do you like my bits?’: Club Orange ads inappropriate for children, says ASA
The UK Advertising Standards Authority has partially upheld a complaint against Britvic for the advertising of its Club Orange soft drink, which features scantily clad women inviting men to admire their “bits”.