A Winter's Tale: Britvic strives to sell Brits warm cordials
UK drinks giant Britvic tells BeverageDaily.com that it is launching a new drive to encourage wintertime squash consumption, as it plans a major product launch this September.
Archives for August 28, 2012
Beetroot juice boosts ‘high intensity’ sports performance, scientist suggests
The lead author of a July study assessing the effects of beetroot juice on cycling performance tells BeverageDaily.com further research is needed to assess its efficacy at different levels of exercise intensity and duration.
Recycling rate of aluminium beverage cans nears target of 75% by 2015
The recycling rate in the US for aluminium beverage cans reached 65.1% last year, according to the latest figures from industry.
Leather jacket or straightjacket? Energy drinks have an image problem
As reports surface that New York attorney general, Eric Schneiderman, has subpoenaed Monster and PepsiCo in relation to their energy drinks, we ask whether the segment can keep its leather-jacketed cool...