Archives for July 9, 2012

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Viral 'Coca-Cola Bag' video spoof dupes world media

10-Jul-2012

By Ben Bouckley

A hoax video claiming that the Coca-Cola Company planned to launch a 'Coca-Cola Bag' worldwide has duped the world media, leading the company to rush out a statement yesterday clarifying it was not the author of the media that went viral on social networks.

Our first ever UK cider can ‘challenge’ mainstream brands: Carlsberg

10-Jul-2012

By Ben Bouckley

Danish brewer Carlsberg has told BeverageDaily.com that its first UK cider launch Somersby provides a ‘genuine alternative’ to standard mainstream brands and hinted that consumers preferred it in taste tests to Heineken's market leader Strongbow.