Archives for July 1, 2012

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‘Power Energy’ drink concept no cause for sporting safety concern – WILD Flavors

02-Jul-2012

By Ben Bouckley

Following recent French warnings on the safe consumption of energy drinks, Wild Flavors insists that its new 'Power Energy' drink concept for the 'fitness oriented' has not been developed for volume use during sporting activity.

Sweet creamer cuts sugar by at least 40%

02-Jul-2012

By Rod Addy

FrieslandCampina Kievit has launched a sweet creamer concept that can replace more than 40% of sugar in instant beverages and cut costs for manufacturers.

‘Surprising’ wine label study shows brands should speak to Chinese

02-Jul-2012

By Ben Bouckley

A new study assessing Chinese attitudes to wine labeling has debunked the traditional view that consumers are only really attracted to wines promoting traditional and French labeling cues.