News & Analysis for the Beverage Industry
Red Bull is launching a new variant of its eponymous energy drink with no calories, sugar or carbohydrates, adding to a limited product portfolio that analysts had identified as a weakness.
US firm HeatGenie claims to have received a letter of intent from an unnamed European food and beverage brand to license its technology and order up to five million self-heating packaging.
PepsiCo’s new mid-calorie cola brand ‘NEXT’ risks 're-hashing a failed concept behind a new flavour', despite data supporting low-calorie cola growth, according to Euromonitor International.