News & Analysis for the Beverage Industry
Desperate Housewives star Eva Longoria helped launch Pepsi's new medium-calorie cola, Pepsi NEXT, during an event in New York earlier this month and said she wanted to turn "cola lovers in New York into believers".
Inflated costs and adverse foreign exchange conditions saw Crown Holdings post a slight year-on-year profit drop in the three months to the end of March 2012 – despite notching up improved sales figures and increased beverage can volumes.
Despite shrewd use of an EU ‘immunity support’ health claim, GlaxoSmithKline’s (GSK’s) new Ribena Plus risks consumer confusion and cannibalisation of regular product sales, a beverage industry expert has warned.
Authorities in China say that samples of beverages supplied by Coca-Cola Shanxi Beverages are safe to consume after an anonymous employee alleged mass chlorine contamination.