Energy drinks market ‘screaming for innovation’, Premier Beverage Group
US functional drinks company Premier Beverage Group says that the market is ready for a new generation of premium energy drinks marketed under a novel ‘captive brands’ strategy.
Archives for December 12, 2011
Lobbyists, start your engines: Can a new health claims formula be won in the European Parliament?
Five years ago the European Union nutrition and health claims regulation (NHCR) became law. Around the bloc, hopeful EU healthy foods and supplements stakeholders submitted more than 44,000 health claim applications.