Britvic eyes ‘fruit shoot’ growth opportunity in US
UK beverage firm Britvic announced today that it had signed three major distribution deals in the US, as it pursues international growth for its brand portfolio via a ‘three-pronged’ strategy.
Archives for November 30, 2011
Blast caps boss finally attracts beverage big guns to vitamin dosing technology
The entrepreneur behind ‘blast caps’ – a dosing technology enabling consumers to add vitamins, probiotics and other bioactives to beverages at the point of consumption – says major players in the industry have finally warmed to the technology and are...
Industry ‘grossly underestimated’ consumption levels for flavouring agents, EFSA panel
The European flavourings industry grossly underestimated consumer intake levels of products flavoured with some chemically derived flavouring substances, according to an EFSA panel.
Dispatches from FIE 2011
Cranberry giant aims to settle debilitating PACs debate in “6-12 months”
Ocean Spray has waded out of its Massachusetts cranberry bogs and into the fiery and divisive debate about accurately measuring the berry’s health benefit-delivering proanthocyanidins (PACs) – a longstanding tete-a-tete it says it can end once for all in...