Archives for November 21, 2011

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EXCLUSIVE INTERVIEW: DISPATCHES FROM BRAU BEVIALE 2011

BCME chair lifts lid on beverage can sustainability

By Ben Bouckley

Beverage Can Makers Europe (BCME) chairman Gerrit Heske told BeverageDaily.com that cans were thriving in Europe due to perceptions of 'convenience, taste and freshness', but that industry still had a fight on its hands to tell consumers the full...

Special Edition: Stevia

Coca-Cola to expand stevia offering in EU; no plans to drop aspartame

By Jane Byrne

Coca-Cola said it has no reason to drop the artificial sweetener aspartame from its low or zero calorie beverage brands in the European market as it welcomes last week’s approval by the European Commission for the use of the natural sweetener stevia in...

Ball hails brand boosting power of 'augmented reality’ cans

By Rory Harrington

The metal can – for so long a dependable mainstay of the sector – is increasingly being employed as a platform for augmented reality technology that helps brand owners add an extra dimension to their offerings, said Ball Packaging.