News & Analysis for the Beverage Industry
Despite the market stranglehold of Coca-Cola and PepsiCo on the Middle East and Africa, smaller carbonates firms could still exploit a trend towards rising consumption amongst youthful populations in these regions.
Tetra Pak president and CEO Dennis Jönsson has admitted that his company didn’t do enough to raise awareness of the recycling potential of cartons during their crucial formative years in the UK market.
PepsiCo is gearing up for a possible roll-out of its new mid-calorie cola Pepsi NEXT in the first quarter of next year.