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Archives for October 3, 2011

← 2011

Super strength drinks firm bullish despite ‘deceptive advertising’ claim

04-Oct-2011

A US firm accused by the Federal Trade Commission (FTC) of deceptive advertising doesn’t believe it violated any laws, despite agreeing to repackage and label its super-strength alcoholic products.

New gum blend could offer relief for instant beverage makers as guar prices hit new highs

04-Oct-2011
By Elaine Watson

A proprietary blend of gums that can replace straight guar gum in instant powdered beverages and offer a cleaner taste profile could provide some relief for firms reeling from rocketing guar prices, according to TIC Gums.

Headlines

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New beverage launches: Natural energy, 0% wine, Rhubarb Kombucha and more…

AB InBev champions strength of megabrands in difficult beer market

Coca-Cola reveals 2026 outlook

Products

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Natural berry red colors for beverages

By Givaudan


Craft Smarter Beverages with Cognizin®

By Kyowa Hakko (US)


Make Pistachio the Star of Your Next Launch

By EXBERRY® by GNT

Webinars

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Latest on-demand webinar

05 Feb 2026

Global GLP-1 disruption
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Promotional features

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Why pineapple is set to be 2026’s flavour of the year

Paid for and content provided by esarom


Unbottling the future of beverages at the EU Forum

Paid for and content provided by The Beverage Forum


Flavor fusion: Uncovering functional flavor trends in Europe for 2026

Paid for and content provided by esarom

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