Pernod Ricard steadies European ship
French spirits giant Pernod Ricard has successfully grown European sales in 2010/11 after a worrying 5% slump last year, due to a “recovery in consumer spending”.
Archives for September 4, 2011
Trouble brewing in France, as ASA strikes out Kronenbourg ad
The UK Advertising Standards Authority (ASA) has upheld a complaint about a national press advert extolling the French origins of Kronenbourg 1664.
Whey more potential in protein market, claim new partners Fonterra and First Milk
European food and sports beverage makers are set to benefit from a new dairy ingredients joint venture, which is aimed at increasing whey protein manufacturing capacity in Europe as well as improving the speed and reliability of the supply of such...