Archives for July 18, 2011

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Beverage brand loyalty in freefall as consumers turn 'super fickle'

By Elaine Watson

With brand loyalty in the beverage aisles “in freefall” manufacturers have to work harder to excite consumers with new ideas from retro-style acid phosphates to drinking vinegar and Horchata, according to market researchers at The Hartman Group.

Molson Coors targets women with new beer

By Helen Glaberson

Molson Coors’ new beer could be tapping into a £396m opportunity in the UK if it can achieve its aim of getting more women to buy into the category, said the brewer.