Archives for March 10, 2011

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Sodium-masking technology boosts sweetness

By Mike Stones

Masking the flavor of salt offers big opportunities for products, such as sports beverages, where salt is a winning ingredient and can boost perception of sweetness, claims flavor technology company Comax Flavors.

Regulator blocks Asahi's soft drink plans in Australia

By Guy Montague-Jones

Asahi’s proposed acquisition of P&N Beverages has met with opposition from Australian regulators, which are eager to maintain competition in the country’s highly concentrated soft drink market.

Private label juice boom sparks consolidation push

By Guy Montague-Jones

The rise of private label fruit juice is having a big impact on the juice industry, sparking a wave of consolidation. A mooted merger between Agrana Juice Holding and Ybbstaler Fruit Austria in Europe is the latest example.