Coca-Cola adds Minute Maid to $1bn portfolio
Minute Maid Pulpy has become the Coca-Cola Company’s first brand from an emerging market to reach the billion dollar sales mark.
Archives for February 3, 2011
Industry is missing energy shot potential in Europe, says analyst
Risk aversion and a failure to learn the marketing lessons from the US have frustrated the market for energy shots in Europe, according to a new report.