News & Analysis for the Beverage Industry
The Coca-Cola Company has been granted a preliminary trial date in June 2011 to challenge PepsiCo over its Trop50 juice packaging design, which Coca-Cola claims is too similar to that of its Simply juice range.
Chinese consumers are becoming increasingly receptive to international soft drink brands but success does depend on an appreciation of local flavour preferences, according to Datamonitor.
EFSA health claim opinion
GlaxoSmithKline (GSK) is celebrating a positive opinion from the European Food Safety Authority (EFSA) for a health claim related to its ‘toothkind’ drinks that moves into comparative territory.