Big brands go for a local twist in pursuit of Chinese success
Chinese consumers are becoming increasingly receptive to international soft drink brands but success does depend on an appreciation of local flavour preferences, according to Datamonitor.
Archives for December 21, 2010
EFSA health claim opinion
GSK ‘toothkind’ drinks win positive EFSA health claim opinion
GlaxoSmithKline (GSK) is celebrating a positive opinion from the European Food Safety Authority (EFSA) for a health claim related to its ‘toothkind’ drinks that moves into comparative territory.
Court sets Coca-Cola, PepsiCo infringement trial date
The Coca-Cola Company has been granted a preliminary trial date in June 2011 to challenge PepsiCo over its Trop50 juice packaging design, which Coca-Cola claims is too similar to that of its Simply juice range.