Energy drinks outperform soft drinks despite higher price
Energy drinks have managed to maintain their popularity during the economic downturn, despite their higher price per litre and negative publicity, according to market analyst Canadean.
Archives for December 13, 2010
Coca-Cola inks flavor innovation deal for sweetness enhancers
The Coca-Cola Company has announced a collaboration with Chromocell Corporation on flavor innovation research, targeting sweetness enhancers, natural sweeteners and other flavor ingredients.