News & Analysis for the Beverage Industry
The European fruit juice industry has welcomed a proposal from the European Commission (EC) to ban the addition of sugar to fruit juices - in line with its policy of reducing added sugars and promoting balanced diets.
Sierra Mist Natural, PepsiCo’s reformulated carbonated soft drink product, may indicate a swing towards the use of sugar instead of high fructose corn syrup, say two industry analysts.
DoehlerGroup and PureCircle, Corn Products and Galam, Tereos and PureCircle… This week has seen a new flurry of alliances over stevia sweeteners, as the ingredients sector gets on its marks for EU approval – and a significant new market.