Archives for October 18, 2009

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Taste receptor for carbonation discovered, claim scientists

19-Oct-2009

By Caroline Scott-Thomas

Scientists claim to have discovered the taste receptor for carbonation, saying that it is perceived in a similar way to sour flavors – and provide an explanation for fizzy drinks’ tingling sensation.

Branded Corn Flakes are great for branding

19-Oct-2009

By Guy Montague-Jones

Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.