Targeted and talkative: the Benecol success story
UK Benecol licensee, McNeil Nutritionals, says “daily messaging” of its core audience is the key behind its rise to leadership in the UK cholesterol-lowering foods market.
Archives for August 12, 2009
PepsiCo Brazil acquisition to make it coconut water leader
Beverage giant PepsiCo is to acquire Brazil’s leading coconut water company, as part of a bid to transform its beverage portfolio towards more healthful products.