PepsiCo Brazil acquisition to make it coconut water leader
Beverage giant PepsiCo is to acquire Brazil’s leading coconut water company, as part of a bid to transform its beverage portfolio towards more healthful products.
Archives for August 12, 2009
Targeted and talkative: the Benecol success story
UK Benecol licensee, McNeil Nutritionals, says “daily messaging” of its core audience is the key behind its rise to leadership in the UK cholesterol-lowering foods market.