News & Analysis for the Beverage Industry
Representatives of the UK soft drink industry claim that ‘creative’ innovation across the industry is keeping manufacturers on track to meet their sustainability goals, though more must be done in the future.
Eighty per cent of functional food product launches fail within 18 months, according to a new report that draws lessons from 15 high-profile failures from the likes of Danone, Emmi, Pepsico, Coca-Cola, Nestlé and Unilever.
EFSA HEALTH CLAIM OPINION
The European Food Safety Authority (EFSA) has rejected a health claim linking consumption of hops food supplements and “firmer and fuller breasts”.