Additive-free leads beverage launches, says Mintel
The top claims used on beverages over the past four years reveal a distinct shift in focus towards drinks with no additives or preservatives, according to statistics provided by Mintel this morning.
The top claims used on beverages over the past four years reveal a distinct shift in focus towards drinks with no additives or preservatives, according to statistics provided by Mintel this morning.
“Four legs good, two legs bad.” When the pigs take over the land in George Orwell’s Animal Farm, they have no hesitation; any creature with four legs is beyond reproach and any human is bad, mad and dangerous to know.