Energy drinks still buzzing in Europe
Category fatigue that has blighted other segments of the beverage industry such as bottled water and carbonated drinks, is not affecting energy drinks which continue to draw in more and more users.
Category fatigue that has blighted other segments of the beverage industry such as bottled water and carbonated drinks, is not affecting energy drinks which continue to draw in more and more users.
Fruit loving western Europeans are increasingly turning to beverages like juices, smoothies and nectars in their hunt for a more convenient health kick as regional sales of the products were up by 1.6 per cent last year to €23 billion, says new findings.
Growth in the UK market for food and drink packaging is expected to be mainly attributable to new eating patterns such as ‘on the go’ as well as the rise in the amount of people dining alone driven by the increase in one person households, according to a...
This year’s Beijing Olympic Games may have been good for China’s public image but the smooth running of the event was built on multiple state-prompted sacrifices and the food ingredients industry was one of the lambs that copped it in the neck for ‘the...