News briefs: Coca-Cola, US beer imports and Viking politics
This week, Coca-Cola announces a Monster deal to boost its energy drink presence, imported beers are on the rise in the US and a British MP lends his support to a Viking beer.
Archives for October 9, 2008
Product and market diversity aiding drink maker resilience
The European beverage industry will find strength in variety in its attempts to offset the impacts of the current economic downturn, according to a new report.