Quest launches citrus flavor for beverages
Quest International last week launched a range of citrus flavors that it claims provide a real taste of the original fruit.
Archives for January 10, 2005
Ochakovo taps into growing health market
Moscow drinks giant Ochakovo has launched a new non-alcoholic product targeted at Russia's growing health market, writes Angela Drujinina.
GM foods 'as safe as plant-derived,' finds EU group
Brussels addresses the issue of consumer cynicism and fear of agricultural biotechnology in European citizens, setting up a thematic network on the safety risk assessment of genetically modified food crops, the Entransfood project, in order to...
Regatta to promote key vodka brands
Russian alcoholic beverage giant Regatta is concentrating on marketing a number of key vodka brands in a bid to exploit what it sees as sector of the beverage market that remains underdeveloped, writes Angela Drujinina.
Cracks begin to show in American oak
Following a two year operating loss, Oeneo has been forced to sell its Bloomfield oak stave mill in Iowa. Is American oak too 'woody' for the wine industry, asks Kim Hunter Gordon.
Coca-Cola defends C2 despite shake-up
Coca-Cola's chief marketing officer resigned last week, but the company would not reveal whether poor sales of the low-carb, low-cal drink C2 prompted this decision.