News & Analysis for the Beverage Industry
The Macallan, the third largest single malt Scotch whisky brand in the US, has introduced The Macallan Fine Oak as part of a concerted strategy to consolidate its position in the North American market.
Japanese functional food ingredients firm Taiyo Kagaku is set to increase its share of global green tea sales with the recent acquisition of Chinese green tea extract manufacturer Wuxi Green Power Bio-Product.
Cost-cutting measures are paying off for the world's largest fragrance and flavour company with Givaudan pulling in a double-digit growth in profit for the first half of 2004.
Leading sports drink manufacturers are hoping to increase market shares this year with major marketing campaigns to coincide with the Olympics. But the more specialist sector could also get a boost if a new protein-containing drink proves its worth...