Archives for July 7, 2004

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'Jazzing up' whisky's image?

Glenfiddich, the Scotch whisky maker, is hoping to rejuvenate its image by promoting the 'nu jazz' music scene alongside the drink itself - a gamble which the company hopes will give a more youthful image to what has traditionally been viewed as a...

Drinks industry shows mixed reactions to government claims

Two suggestions by the British government this week have prompted a mixed reaction from the drinks industry there. Moves to relieve the financial burden associated with the proposed introduction of tax stamps were broadly welcomed, but the suggestion...