Archives for July 7, 2004

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Drinks industry shows mixed reactions to government claims

Two suggestions by the British government this week have prompted a mixed reaction from the drinks industry there. Moves to relieve the financial burden associated with the proposed introduction of tax stamps were broadly welcomed, but the suggestion...

'Jazzing up' whisky's image?

Glenfiddich, the Scotch whisky maker, is hoping to rejuvenate its image by promoting the 'nu jazz' music scene alongside the drink itself - a gamble which the company hopes will give a more youthful image to what has traditionally been viewed as a...