
The rise of clean alcohol
Widespread demand for clean label is finally reaching the alcohol category

Widespread demand for clean label is finally reaching the alcohol category

January is the month when alcohol-free drinks really have the chance to shine. What have we learned about the direction of the category in 2026?

Australian heritage brand Brown Brothers focuses on sustainable convenience with its novel aluminium prosecco bottle

Tracking January’s search data reveals the rising stars in the US alcohol-free category...

Consumers want to be healthier; so they’re cutting back on alcohol. But is it really that simple?

Australia’s new mandatory wine grape code aims to boost fairness and transparency amid market volatility, but the industry’s most vulnerable growers fall outside its protection.

New product development
From bold new stouts and alcohol-free sparkling wines to functional hydration and high-protein dairy, January has seen a wave of innovation across beverage categories

New US drinking recommendations now simply state that less alcohol is better

Research from China has found upcycled grape pomace from winemaking can add antioxidants, fibre, colour and texture to foods, offering health and sustainability benefits

The wine industry faces many serious challenges – falling consumption and the threat from climate change being just two of them – but a new package of measures from the EU will make life a little easier for winemakers

The proliferation of ‘forever chemicals’ in the food system is causing increasing concern. Beverage manufacturers need to be ready as restrictions tighten

Italian start-up Prospecto is embedding machine learning into agricultural machinery to help wine producers monitor grape clusters, foliage, and yields in real time – reducing input costs and enabling smarter, data-driven decisions

Consumers want to drink less and that’s opening up the market for alcohol-free products. But at the end of the day, it’s flavor that will determine whether consumers come back to alcohol-free beverages and become loyal fans… or not

Germany has pioneered alcohol-free beer. Can it also lead the way in alcohol-free wine?

Alcohol consumption has reached a 90-year low in the US. Gallup’s latest poll reveals today’s consumption habits

Sales of low and no alcohol drinks at Waitrose are up 32% this summer: with the supermarket offering a wider range of products

The warning from US group Toasts not Tariffs comes as 15% tariffs on EU goods comes into effect

A dip in global wine demand has driven APAC firms like AWL to by tailor marketing and innovation strategies to local markets

Sparkling wine products need to prioritise a balance of sophistication, fun and mixology to attract all classes of APAC female consumers

Industry organizations are hopeful of obtaining special zero-for-zero arrangements

Ireland’s world-leading cancer warning labels will not come into effect next year as initially planned

Plant-based packaging, ultra-light glass and a flair for the dramatic: Pentawards’ annual competition showcases the best and boldest in a new era where sustainability meets storytelling

As the US continues to revamp tariffs on imported products, it’s tempting for drinks brands to sit back and wait and see how the new market evolves. But they could be using this time in a much better way…

Champagne Telmont’s ultra-lightweight Champagne bottle hits the market this month: marking a milestone in sustainable winemaking with the tech open to all

Alcohol sales are are on the up while consumption continues to drop. What’s causing this unusual trend?

The government is exploring the idea of mandatory health warning labels and nutritional information on alcohol, as momentum towards similar legislation grows around the globe

The last two decades have been ‘unpredictable and transformational’ for the alcohol category: and it’s not getting any easier. How can brands stand out?

GLP-1 weight loss drugs like Ozempic, Wegovy and Mounjaro are revolutionizing weight management. But their impact is spilling over from weight-loss clinics into bars, restaurants and supermarket shelves

Elegant serves and fancy garnishes are just the beginning. Brands need a carefully thought out strategy to succeed in bars and restaurants.

Climate change is affecting wine regions worldwide: but Europe could see the biggest changes

Sampling and promotional activities ramp up as the summer months approach. How can brands promote their brands responsibly?

‘Cult wines’ may be less affected by weather variations than others: a surprise finding by US researchers

In New Zealand, 98% of vineyard area is now certified sustainable, covering 90% of wine production. As the country’s wine sustainability certification program turns 30 years old, we find out how the country has achieved this unprecedented level of...

Wine consumption has been declining for years: but how severe is this decline and why does it continue in a negative direction?

Why is wine production declining so dramatically?

The US Alcohol and Tobacco Tax and Trade Bureau (TTB) is inviting further comments on its new alcohol labeling rules: which could see alcohol required to carry calorie and allergen information

President Trump will introduce a 20% tariff on EU wines as part of ‘Liberation Day’: a blow to EU and US wine trade

The EU wine sector is a ‘cornerstone of Europe’s cultural and economic fabric’ - but it’s under threat. Here’s what the EU wants to do to help

The European Commission has set out a range of measures to help the wine industry ‘remain competitive, resilient and a vital economic force’ – but does that mean anything in the face of tariff threats?

The Chancellor of the Exchequer released the UK’s Spring Budget yesterday. What do wine and beer industries make of the budget?

President Trump has threatened 200% tariffs on wine and other alcohol imports from Europe. How would this reshape the wine industry?

Grapes, wine and coffee contain health-boosting polyphenols: providing protection against heart attacks and strokes

Across food and beverage, consumers want products that tick boxes when it comes to sustainability, clean label and ethically produced. That gives organic wine a chance to shine.

Red wine is often perceived as the ‘healthier’ choice, given the presence of antioxidant resveratrol. Does that give it an edge over white wine when it comes to cancer risk?

The US Surgeon General and the WHO are both calling for cancer warning labels on alcohol. How likely is this to happen - and how effective would such labels be?

Britain’s booze industry is on the brink as rates of financial distress increase among makers, especially smaller producers

A new report from the WHO underscores an ‘urgent need for mandatory, standardized labeling on alcoholic beverages’

Much has been made of the growth of alcohol-free wine in France: a country known for its traditions and passionate culture around wine. Can alcohol-free wine really revolutionize both a category and a society?

The no and low alcohol drinks market is experiencing a ‘transformative period of growth’, according to IWSR, as it unveils new market data for the category

Alcohol-free drinks from celebs such as Kylie Minogue, Tom Holland and Lewis Hamilton are helping propel the category into the mainstream