The rise of clean alcohol
Widespread demand for clean label is finally reaching the alcohol category
Spirits
New product development
New beverage launches: Coca‑Cola Cherry Float, Rockstar and more…
Across alcohol, soft drinks and wellness‑focused hydration, launches this month highlight continued consumer demand for personalisation, nostalgia and sensory escapism.
Clearer and more flexible: India’s 2026 alcohol regulations
India’s new alcohol regulations include mandatory labelling and expanded category definitions, signalling greater consumer transparency and flexibility for producers
New product development
New beverage launches: Absolut ft Tabasco, THC, new energy and more…
Beverage innovation is hotting up with a wave of new launches across categories. From spicy collaborations to energy entrants, it’s all here
5 things we’ve learned about the alcohol-free category this January
January is the month when alcohol-free drinks really have the chance to shine. What have we learned about the direction of the category in 2026?
The most popular alcohol-free brands in the US this month, according to search data
Tracking January’s search data reveals the rising stars in the US alcohol-free category...
Drinking less but drinking better: Understanding the moderation movement
Consumers want to be healthier; so they’re cutting back on alcohol. But is it really that simple?
New product development
New beverage launches: Mountain Dew, mushrooms and Twinings sparkling tea
From functional mushrooms and gut‑health postbiotics to tropical rums, mineral‑rich sparkling waters and design‑led Dry January serves. Here are the new beverage innovations
How BuzzBallz became Gen Z’s global RTD obsession
BuzzBallz has become Gen Z’s go‑to party prop, fusing bold flavours, playful design and recession‑proof pricing to rewrite the rules of ready‑to‑drink cocktails
New product development
New beverage launches: Elton John 0% wine, Molson stout and more…
From bold new stouts and alcohol-free sparkling wines to functional hydration and high-protein dairy, January has seen a wave of innovation across beverage categories
US, Thailand drive Kirin’s craft gin and shochu push
Kirin’s Mercian is expanding into the US and Thailand with craft gin and shochu, citing strong demand for Japanese spirits and growing interest in Japanese cuisine
US drinking guidelines revamped in dramatic shift
New US drinking recommendations now simply state that less alcohol is better
Finlandia embraces ‘slow joy’ storytelling to expand reach in global travel retail
The vodka category is one of the largest in travel retail: and Finlandia sees this channel as an exciting way to reach new audiences. But how can the brand stand out?
Festivals, flavor and fun! Shake Up Cocktails eyes up growth potential after Accelerator Pitch Day win
With its mission to deliver ‘real ingredients, real flavor and real fun’, the canned cocktail brand has just won the InvestBev Accelerator Pitch Day Competition and now plans to expand into new markets
New beverage launches: Innovation in canned cocktails
Flavor innovations keep the RTD alcohol category exciting and appealing
Non-alcoholic drinks can’t be called ‘gin’, says EU court
Gin must have an alcohol content of at least 37.5% ABV, according to an EU court: meaning producers cannot sell products described as ‘non-alcoholic gin’ or ‘alcohol-free gin’.
Cutwater: ‘More people believe in ghosts than believe canned cocktails are ‘real’ cocktails!’
That’s according to a survey from Anheuser-Busch canned cocktail Cutwater: which has been using its Halloween campaign to showcase the ‘Real Spirits Inside’.
Roku Gin boosts reach via mixology and localised appeal
Suntory’s Roku Gin is blending mixology expertise with localised appeal to strengthen its market presence across South East Asia
Hampden 1753 rum targets new drinkers with bold Jamaican roots
The new Hampden 1753 rum aims to attract new drinkers into the rum category, blending Jamaican heritage with bold aromas and flavours
Suntory reacts as CEO quits amid drug investigation
The shocking resignation of Japanese food and beverage giant Suntory’s CEO has sent shockwaves through the industry
How to get the most out of Drinktec 2025: Explore the latest in AI, innovation and technology
Drinktec’s executive director sits down with BeverageDaily and tells us what he’s looking forward to at this year’s show - and his top tips for getting the most out of the event
Diageo taps premium cocktail culture and talent to fuel APAC growth
Diageo boosts its premium spirits strategy in Asia through immersive experiences to tap on consumer ‘desire for the extraordinary’
Americans are drinking less than ever: The key figures from Gallup’s latest poll
Alcohol consumption has reached a 90-year low in the US. Gallup’s latest poll reveals today’s consumption habits
Sober summer: UK supermarket Waitrose sees ‘significant surge’ in low/no alcohol sales
Sales of low and no alcohol drinks at Waitrose are up 32% this summer: with the supermarket offering a wider range of products
The superstar spritz: A sparkling opportunity for beverage alcohol
With firm favorites like the Aperol spritz, Limoncello spritz, Hugo spritz and more: the spritz craze offers plenty of colorful innovation opportunities for beverage alcohol
US tariffs on EU wine and spirits could cost $2bn in lost sales, says coalition
The warning from US group Toasts not Tariffs comes as 15% tariffs on EU goods comes into effect
Diageo warns of tariff hit as it reflects on a challenging year
Diageo saw profits fall over the last financial year, and warns of ongoing challenges for its business
What challenges - and opportunities - will Diageo’s next CEO face?
Diageo is high-profile example of just how tricky the alcohol industry is these days. Can it navigate a way forward?
US and EU strike tariff deal: What does it mean for beverage alcohol?
Industry organizations are hopeful of obtaining special zero-for-zero arrangements
Ireland delays introduction of alcohol health warnings
Ireland’s world-leading cancer warning labels will not come into effect next year as initially planned
How alcohol brands can navigate tariff turmoil - and even come out bigger and better
As the US continues to revamp tariffs on imported products, it’s tempting for drinks brands to sit back and wait and see how the new market evolves. But they could be using this time in a much better way…
Diageo CEO steps down
Spirits and beer giant Diageo has announced that Debra Crew has stepped down as Chief Executive Officer and as a Board Director ‘with immediate effect, by mutual agreement’.
Absolut trials paper-based cap to accompany paper bottle
Can paper-based caps finally crack the technical challenges?
Alcohol sales strong despite consumption crash
Alcohol sales are are on the up while consumption continues to drop. What’s causing this unusual trend?
Modernising baijiu: World’s bestselling spirit targets China’s Gen Z drinkers
Meta Liquor’s pioneering of sparkling baijiu serves to modernise the traditional spirit, crafting a modern identity to engage Gen Z consumers
How top alcohol brands stand out in a shaky market
The last two decades have been ‘unpredictable and transformational’ for the alcohol category: and it’s not getting any easier. How can brands stand out?
Could climate change affect the taste of gin?
It all depends how juniper berries – the key botanical which is responsible for gin’s distinctive taste – are affected by changing weather conditions
Taiwan state distillery taps food market with alcohol-based instant noodles
Taiwan’s state distillery has diversified into the food industry with alcohol-based instant noodles, blending beverage expertise with ready-to-eat innovation
Weight-loss drugs are changing the way we drink. What does that mean for alcohol brands?
GLP-1 weight loss drugs like Ozempic, Wegovy and Mounjaro are revolutionizing weight management. But their impact is spilling over from weight-loss clinics into bars, restaurants and supermarket shelves
Big investments in beverage manufacturing and R&D: Heineken, Danone and more
Where do beverage giants see opportunities in the coming years - and what are they investing in as they plan out future growth?
Revealed: The world’s most valuable alcohol brands
Who tops the chart as the world’s most valuable alcohol brand: and what are the challengers to watch out for?
How alcohol-free drinks can succeed in the on-trade
Elegant serves and fancy garnishes are just the beginning. Brands need a carefully thought out strategy to succeed in bars and restaurants.
Guidance on running responsible alcohol promotions this summer
Sampling and promotional activities ramp up as the summer months approach. How can brands promote their brands responsibly?
Grey Goose Altius targets sophisticated APAC drinkers with alpine water and minerality
Grey Goose’s latest high-end variant Altius has its eye on the premium drinking crowd in APAC, tapping on rising interest in unique terroir-driven spirits and a mineral-driven flavour to stand out in this market.
Why it’s time for producers to dig into regenerative agriculture
Regenerative agriculture is more than a trend: it’s a fundamental rethink of how we grow, source and sell food. As pressure mounts to deliver food that does more than just taste good, food producers have a pivotal role to play
Comment period extended for new US alcohol labeling rules
The US Alcohol and Tobacco Tax and Trade Bureau (TTB) is inviting further comments on its new alcohol labeling rules: which could see alcohol required to carry calorie and allergen information
US tariffs are just the latest hit to global spirits trade
For spirits, ‘Liberation Day’ is just the latest blow in a lengthy story of trade disputes
Why functional is the future of alcohol-free
Exploring a whole new world of ingredients shows the potential of the alcohol-free category
How spirits-infused ice cream is shaking up the dessert scene
Alcohol-infused ice cream is a perfect mix of premium indulgence and Instagrammable appeal. How is this niche category evolving?
‘Deeply disappointing’: US and EU spirits embroiled in trade war
US spirits arriving in Europe will be hit by tariffs from next month