Despite industry efforts to reformulate energy drinks, the levels of sugar and caffeine per serving exceed a child’s maximum daily recommendation for sugar intake, according to findings by Action on Sugar.
Today, 83% of Americans live within 10 miles of a local brewery. The Brewers Association, the not-for-profit trade association for US craft beer, looks back on the highlights of 2017 for the craft beer industry.
Alcohol sales grew by nearly £172m ($230m) in the UK over the past 12 weeks compared to the same period last year: but Kantar Worldpanel highlights non-alcoholic beer as the ‘new kid on the block’ to watch.
The High End, Anheuser-Busch’s (A-B) US craft beer and imports division, has launched an initiative called “Elevate” to address recent consecutive years of soft category growth by attracting new consumers to the category.
Anheuser-Busch has placed an order for 40 Tesla self-driving trucks, saying the technology will help it reduce its environmental impact and increase efficiency. It represents one of Tesla’s largest reported pre-orders.
AB InBev has opened its newest brewery in China, aimed at tapping into the booming growth of the country’s growing middle class - accounting for 76% of the total urban population by 2022 - and their premium beer preferences.
Consumers are taking a holistic approach to their health, which is why beverage development company Imbibe predicts that the top beverage ingredients in 2018 will be ones with cognitive, immune health, and beauty claims.