This webinar is specifically tailored to the U.S. market and regulatory environment
Your takeaways from this webinar:
- Understand how evolving consumer expectations influence color, transparency, and trust in food and beverage products
- Gain independent market insights from FMCG Gurus on current trends and purchasing drivers
- Learn about recent U.S. regulatory developments and their impact on your product formulations
- Discover practical approaches to replacing azo dyes while maintaining visual appeal and performance
- Benefit from BASF’s expertise and more than 50 years of experience in carotenoids to support compliant and reliable product development



