Technical / White Paper
Tracking the Rise of Zero-Proof Cocktails and Alternative Craft Beverages
A new wave of innovation in alternative drinks is here—Alt Drinks. The changing cultural paradigms around drinking, catalyzed by the pandemic and driven forward by post-Millennial generations, are propelling this exciting trend. Read our white paper for insights into this opportunity and flavor profiles that might just be the apéritif to your next product innovation.