Technical / White Paper

Tracking the Rise of Zero-Proof Cocktails and Alternative Craft Beverages

Format: PDF file | Document type: Technical / White Paper | Promoted Content

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Tracking the Rise of Zero-Proof Cocktails and Alternative Craft Beverages

A new wave of innovation in alternative drinks is here—Alt Drinks​. The changing cultural paradigms around drinking, catalyzed by the pandemic and driven forward by post-Millennial generations, are propelling this exciting trend. Read our white paper for insights into this opportunity and flavor profiles that might just be the apéritif to your next product innovation.

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