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Introducing the brightest red for clear beverages

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Introducing the brightest red for clear beverages

An intense crystal-clear red, FruitMax®​ Red 116 WS is flavor-neutral, with unbeatable stability. Its clean label credentials support clear, easy-to-understand labeling that helps position your beverage products as healthy and less processed. Besides being the perfect natural alternative to Allura red/Red 40, our new bold red shade also offers a range of other benefits that address the diverse needs of the beverage industry. The possibilities are endless. Red can also convey joy, love, passion, excitement or mystery. Be inspired by our ‘Get Red’ e-book. Download now!

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