Technical / White Paper
Exploring the Evolving Consumer Attitudes About Immunity Support
This white paper dives into the results of Kyowa Hakko’s recent survey of U.S. supplement shoppers to explore attitudes around immune support. The results indicate a growth opportunity for immune-boosting beverages, with many respondents reporting purchases of juices, teas, and smoothies both as proactive immune support and in response to an illness. Beverage manufacturers can download this paper for application insights and data on key purchase drivers.