Research Study
Expanding the value of beverage through wellness
![Expanding the value of beverage through wellness](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/publications/food-beverage-nutrition/foodnavigator.com/product-innovations/expanding-the-value-of-beverage-through-wellness/11944121-1-eng-GB/Expanding-the-value-of-beverage-through-wellness.png)
Fermentation and live cultures contents in food are perceived by consumers as healthier because these provide a wellness halo while Covid-19 is accelerating the pursue of such products.
Gut bacteria play a significant role in this perception. This infographic of a survey conducted by Kantar Gallup on consumers of Probiotics and Prebiotics as a dietary supplement and how they would perceive live cultures in food and beverage products, their willingness to pay for it and profile of consumer in Europe.