Technical / White Paper

Beverages for immune health: The challenges facing the functional beverage market

Format: PDF file | Document type: Technical / White Paper | Promoted Content

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Beverages for immune health: The challenges facing the functional beverage market

Continued growth in the market for functional beverages with immune health benefits means that consumers have more choices than ever—especially in the U.S., where more than half (51%) of U.S. respondents to a recent survey said that they are encouraged to purchase a healthy lifestyle product after doing their own research on the product’s ingredients and benefits. Download the white paper, Beverages for immune health: The challenges facing the functional beverage market and how to solve them​ to learn about navigating complex markets with manufacturer support, consumer education, and more.

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