The low and no alcohol market is booming. Consumers want to moderate their alcohol intake, and beverage giants and entrepreneurs alike are responding with new innovations. And the category is evolving fast: with new opportunities emerging every day.
But as low and no alcohol-free drinks become mainstream, how do they fit into the wider market - and how can they go above and beyond consumers’ increasingly high expectations? Join us as we explore the next stage of the category’s development with some of today’s most exciting brands:
- Lucky Saint: Understanding the sober curious consumer of today – and tomorrow
- Hiyo: Pushing boundaries with functional ingredients and innovation
- Eisberg: Taking alcohol-free wine into new occasions and opportunities
- Athletic Brewing: Secrets to brand building success from the US’ top alcohol-free beer brand
